Energy, speed, positivity, and innovation are key advantages of Neohim

14 / 11 / 2025
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This year, the stand of Neohim stood out thanks to the image of the brand's character, a playful red squirrel. People lined up to take photos with the mascot, a life-size squirrel figure, walking through the exhibition halls.

However, it is not just creative marketing that allows the company to maintain its leadership. Neohim's resources enable it to develop formulas, manufacture products quickly, and provide 24/7 technical service to customers.

Next year, the company will celebrate 20 years of successful operation. Over this course of time, it has built production facilities from scratch, along with in-house laboratories for developing new products and testing their quality. The company presents innovative products for key industries at exhibitions almost every year.

“Khimia is a traditionally important exhibition for us,” said Tatyana Koshurina, Deputy Head of Marketing. “We've been participating in it for quite some time now, presenting chemical products for key industries. These include paints and coatings, household chemicals, cosmetics, pulp and paper, water treatment, food production, agriculture, and the leather industry.

“We have a great deal of biocide inventions for the paint and coating industry, as well as for household chemicals and cosmetics. These are entirely our own developments, which are actually ahead of Western technologies.

“The company has established strong research laboratories. Our in-house research and development department, which includes microbiological, analytical and chemical laboratories, and modern production facilities allow us to quickly address any customer requirements.

“We look forward to welcoming our regular customers, as well as new partners, as Khimia is a traditional meeting place for manufacturers from various industries, and anyone who might be interested in our chemical products.

Photo: N. Vladina
“Why have we chosen a squirrel as the company's symbol? It perfectly reflects our values: it easily adapts to changes in the world around it, seeks new solutions, and preserves and multiplies resources. The squirrel represents speed and agility, and we work just as quickly in the marketplace and anticipate our partners' needs. And, of course, the squirrel always symbolizes resourcefulness, enthusiasm and positivity. We want our clients, both regular and new, to also be charged with our positive energy. So we will make our market more innovative, progressive and dynamic together.”
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